Customized Fragrance Project

As the flagship property of the Westin brand in Guangzhou, The Westin Guangzhou is dedicated to creating distinctive experiences that embody luxury and tranquility.

To enhance its brand atmosphere, we collaborated with the hotel to deliver a tailored fragrance project, including signature scent design and equipment distribution planning, fully aligned with the hotel’s brand identity and guest expectations.

Project Insights

Our fragrance experts worked closely with the hotel’s management team to understand the Westin brand’s core philosophy—luxury, serenity, comfort, and rejuvenation. Based on these insights, we created a soft and refreshing White Tea Blossom fragrance, designed to evoke calmness and renewal, reflecting the essence of the Westin experience.

Implementation

To ensure optimal scent diffusion, we strategically placed fragrance devices throughout the hotel’s lobby, guest rooms, and public areas, allowing guests to enjoy a consistent and soothing olfactory experience across the property.

Project Outcomes

This collaboration not only enhanced the hotel’s ambiance but also strengthened brand recognition and guest satisfaction. Through customized scent design and precise equipment planning, we helped The Westin Guangzhou deliver a memorable and immersive staying experience that aligns with its brand promise.

Looking Ahead

We continue to partner with premium hospitality brands to offer professional fragrance solutions that express brand uniqueness and elevate customer experience. Our mission is to transform spaces through scent—creating unforgettable sensory journeys that bring each brand’s story to life.